Synopsis

I am working as a  Manager with reputed Telecom Company (Reliance Communications). My areas of interest include Business Development, Product Management, and Business operations. An effective communicator with strong analytical and problem solving skills, I aim to become a business leader in Telecom VAS & m-Commerce space and am seeking assignment with a leading firm.

Professional Experience

Total Professional Experience: 90 months                                

Regional VAS Head:  VAS & Data Products                                                                                                                                    Nov’12–   till date

Reliance Communications (Rajasthan, Delhi, Punjab, Haryana, Himachal Pradesh, J&K)

VAS KPI’s

·         Generating 14 Cr revenue /Month through customer interface like USSD,web,Call center & website for Rajasthan, Delhi & Upper North and effectively tracking the revenue.

·         Increasing VAS ARPU, Penetration and data enabled Handsets penetration on base.

·         Identifying new oppurtunties and execution of all CLM Social media activities.

·         New product development for market leadership & future growth in Reliance Communications

·         Highly skilled in P / L management, pricing strategies, competitor & market analysis, negotiation & targeted marketing

·         Develop and maintain strong direct relationships with Web Music Stores and Aggregators to push WAP revenue

·         Cross Selling & Up Selling of Voice , SMS and Data products through SMS / OBD/USSD.

·         Increasing VAS ARPU through new product launches and existing products sutiable for circle audience

·         Key responsibilities include Product Management (Voice/CRBT/SMS/GPRS plan )

·         New Acquisitions on products and Usage & Retention of existing base

·         Expertise in successfully ramping business assignments; while working in close coordination with clients and ensuring effective service deliverables

·         Helping sales team by creating a differentiated product in experience,price and consumption and Coordinating with Brand Communication team for Communication Material (Banners, Posters and One-Pagers etc.) to be sent to Retail Market.

·         Up-selling of Value Added Services to increase reach & penetration

·         Launched SMS P2A, WAP based product & GPRS packs for psychographic segments and capitalized target segment

Hub VAS Head:  VAS Products (Voice & Data)                                                                                                                  May 11–   Nov’12

Reliance Communications (Bihar & Jharkhand)

VAS KPI’s

·         Responsible for driving revenue from the existing base by ensuring healthy base by controlled churn & healthy acquisition.

·         New product development for market leadership & future growth in Reliance Communications

·         Heading VAS for entire Bihar & Jharkhand with direct ownership of P/L

·         Generating 11 Cr revenue /Month from Bihar & Jharkhand and effectively tracking the revenue.

·         Cross Selling & Up Selling of Voice , SMS and Data products through SMS / OBD/USSD.

·         Responsible for revenue tracking & projections

Product Management:

·         Define, develop and implement product launches, programs and campaigns to enhance usage and loyalty resulting in higher stickiness and revenues.

·         Analyze and communicate key metrics parameters to check revenue for management and partners.

·          Analyze and interpret data to understand usage and behavior trends of subscribers and to conceptualize new ideas for revenue enhancement and retention.

·         Usage enhancement by driving MOU’s, by launching MOU enhancement campaigns.

·         Responsible to increase VAS revenue as per AOP plan.

• Exceptional relationship management skills with ability to relate to people at any level of business and management.

Business Operations:

• Responsible for healthy growth of specific product vertical across operators in terms of product features, release of its various versions, revenue, penetration, ARPU etc.
• Responsible for achieving Revenue target quarter on quarter for assigned account.
• Monitoring key fields on daily basis such as customer acquisition, number of successful charging for new registration and renewal, product performance based on generation of Pulse, MOU, call counts etc.
• Actively participate in team decisions and provide recommendations for improvements and challenge the cross functional team by effective problem solving techniques
• Mentoring of team and provide opportunity to junior and share knowledge and experience

Manager:  VAS Products  (SMS & Data )                                                                                                                                           Oct 10–   Apr-11

Idea Cellular Limited, Ahmedabad  ( An Aditya Birla Group Initiative)

VAS KPI’s

·         Responsible for driving revenue  of Rs 10 Cr from the existing base by ensuring healthy base by controlled churn & healthy acquisition.

·         New product development for market leadership & future growth in Idea Cellular

·         Launched  3G service in Gujarat Circle

·         Responsible for revenue tracking & projections.

·         Usage enhancement by driving MOU’s, by launching MOU enhancement campaigns.

·         Key responsibilities include Product Management (SMS/GPRS plan ,Data Card and Blackberry)

·         New Acquisitions on products and Usage & Retention of existing base

·         Owned responsibility for tracking revenue and in turn plan out Enhancement Activities.

·         Coordinating with Brand Communication team for Communication Material (Banners, Posters and One-Pagers etc.) to be sent to Retail Market.

·         Up-selling of Value Added Services to increase reach & penetration

Business Operations:

• Responsible for healthy growth of specific product vertical across operators in terms of product features, release of its various versions, revenue, penetration, ARPU etc.
• Responsible for achieving Revenue target quarter on quarter for assigned account.
• Monitoring key fields on daily basis such as customer acquisition, number of successful charging for new registration and renewal, product performance based on generation of Pulse, MOU, call counts etc.
• Actively participate in team decisions and provide recommendations for improvements and challenge the cross functional team by effective problem solving techniques

Manager: Products and Operations   (International)                                                                                               Jan 09– Sept 10

One97 Communication Pvt Ltd, Noida

Product Development:

·         Develop new product rollout, roadmap and contribute in driving revenues from new products like Music portal,M-kisan portal, Voice chat services and WAP portal.

• Responsible for continuous communication with account team and client for the growth of assigned product line and account.
• Working on the Product launch of an e-commerce portal for digital videos, wallpapers for the Web as well as WAP storefronts. Work includes deciding on Product Mix, Channel strategy, pricing strategy and deciding on promotional content by working closely with content experts.
  
  
• Handled the concept and creation of the website by working closely with web designers and UI experts.
  
  
• Prepare & Implement marketing strategies to tap various consumer segments for SMS based products and IVR based products
• Manage business development starting from identification of prospects and developing winning strategies for M-kisan and Missed call Alerts.
• Managing strategic account like  Roshan and AWCC, Tata Indicom, Reliance communications for generating business and revenues through various operations and developments like SMS, IVRS, Dial In, etc…

• Offered tailored solutions to the clients by focusing on marketing trends like Rural Portal, Location based services on Mobile, Music portal and several SMS based packs.
• Analyzed Customer’s customer to determine customization and define short and long term vision for product

Associate Product Manager: Product Development Group                                                                                      May-08-Jan 09

Tanla Solutions Limited, Hyderabad

Product Management

• Conceptualized and managed the development of Tanla CRM, Billing and statistics module
• Worked on extensive research for competitor analysis for the web/wap digital music download space.
•  Working on researching the consumer behavior of people listening to music online, to enhance the product offering for music social network to drive sales
• Accomplished Customer Relationship Management [CRM] skills and experience at all levels of business
• Ability to translate complex information into working data at all levels
• Tanla Number Game: Conceptualized, implemented and deployed a very innovative game for leading operators in India and UK

Pre-Sales Support- Asia Pacific (Singapore)

·         Planned and designed sales/presales support deliverables including sales presentations, product demos, case studies, proof of concepts(POC), SOWs and response to RFPs for various Asia pacific clients

·         Acting as SPOC for all Asia Pacific based custom development projects

·         Contributed significantly in closing a deal worth $ 200,000 for a complete SMS based mobile payments(including mobile remittance) system and another big deal for WAP site builder for a leading carrier in UK

·         Accomplished track record in sales of  Mobile Marketing solutions - with focus on mobile hosting, WAP solutions - and Telecommunications solutions

·         Developed WAP portal for Pfizer to locate their store on mobile in USA

Research Analyst                                                                                                                                                                     October 2005 – Apr 2007

Dongseo University – South Korea (in Association with SK Telecom and NTT Docomo)

• Devised Market Research strategy to market Solutions to Business Customers for pet watch dogs (3G Product)
• Created Ideal Customer Profile
• Consumer Behavior
  
  • Working on understanding consumer behavior on pet handling  and product detail for product optimizations

• Working on error dashboards to help product analyze the top error metrics to track,

Product Creation

• Working on creating the next generation version of Home based Smart solutions with Product stakeholders in Japan & South Korea.

 Utilized well developed corporate influencing and negotiation skills when dealing with Tier-1 customers to ensure win-win  

  Outcomes.

• Identified the decision maker at the customer organization
• Devised business proposals
• Built and managed enduring relationships with clients with great care to ensure confidentiality and confidence in business.

education

Stuart School of Business, USA                                                                                                                                                   April 2008

Post-Graduate Program in Management (Major: Marketing, Minor: Operations & Technology)

Dongseo University,Busan,South Korea                                                                                                                                June 2006

Master of Engineering (Computer science and engineering)

U.P Technical University, Lucknow                                                                                                                                         June 2004                                                                            

Bachelor of Technology (Computer science and engineering)

skill set

• Key Account Management and Partner management
• Drive ARPU initiatives & customer retention strategies
• Product Management and project management
• Pricing of Products & negotiating contracts
• Product roll out and its future road map
• Networking and Relationship building
• Technology skills: Good exposure to algorithm implementation

Significant Achivements

• Awarded Performance in Focus Award’ in one97 Ltd.
• Got special recognition for being “The Youngest Key account Manager” for international territory.
• On Part-time basis taught Hindi, Indian Traditions and Ethics at Pusan University of Foreign Studies, Busan.
• Visiting faculty at IICM (Indian Institute of Coal Management),IIM Ranchi
• Instrumental in organizing International conference
• Awarded for the Best Volunteer at International level
• Received 100% scholarship from Govt. of South Korea

·         Topper of Post graduate course and second topper of undergraduate course

·         Published papers in conference Proceeding on Image interpolation